Molly Balint is a business coach, speaker, and Instagram strategist who has spent nearly two decades helping creative entrepreneurs share their work with the world. Her career began as a writer and photographer, with features in national magazines and campaigns for household brands, before leading digital strategy for the web’s largest parenting platform.

In 2017, she shifted her focus to her own business and started the SOFT Business movement. What began as a call for women to build businesses differently has grown into SOFT Business Club—a community and education hub for creative entrepreneurs who want to build companies that are both profitable and deeply human. Her work blends story and strategy, encouraging business owners to stand out in crowded spaces while staying grounded in the lives they’re building offline.

At home in Maryland, Molly lives with her husband and four daughters in various stages of leaving the nest, in an old stone house on her family farm where sheep graze outside her window and the beauty of offline life anchors her approach to business.