You can have a thriving business online, and a beautiful life offline.
You’re driven. You have big goals and a deep desire to make a difference.
But you also want space for what matters most—
your creativity, your people, your life offline.
You’ve done hustle. You’ve felt burnout. And you’re not here to do that again.
SOFT is the new standard.
I help women build businesses rooted in what makes them brilliant—by helping them uncover their story, reflect their strengths, and turn their voice into strategy that actually works.
It’s how women who’ve outgrown hustle are building their business—
with intention, profitability, and the freedom to stay connected to what matters most.
Here are a few places to start:
Club doors are open.
Scale your business without burning out.
This is the membership built for women who want more. More impact. More profit. More purpose.
Without the hustle.
A little tough love…
If you are trying to launch, grow, or scale your business, and you haven’t done the work of building a SOFT business, you’re wasting a lot of your precious time. You’re working hard at the wrong things. I know because I used to be the one dishing out trendy tips like band-aids for broken businesses.
Not doing this work means you’re building your business on shaky ground.
It might work for a little while.
But then it won’t. And you’ll have lost a lot of time and be left with a business without a vision or a sustainable future.
I want you to have a thriving business online. And a beautiful life offline. I believe it’s absolutely possible to have both. And I absolutely believe in you.
xo. Molly
This is what no one is telling you:
We aren’t getting to the root of the problem.
I have seen businesses flounder and often fail because of the lack of clarity on three things:
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Our stories and experiences have shaped who we are and the work we want to do in the world. It gives us clarity and grounding in our business, keeps us going when it’s hard, and helps us understand the why behind our work . Knowing your story and having someone guide you to understanding how it impacts your business changes your perspective on everything.
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The internet is crowded and noisy. How do you stand out? What makes you different and memorable? What do you stand for?
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A roadmap that is grounded in smart, strategic work while also valuing rest, creativity, and rejuvenation that comes from prioritizing our offline lives, as well.
I want something different for you.
The women who work with me aren’t afraid to get their hands dirty and dig in. They have tenacity. They work hard at their business, then shut it all down and live— fully present—in their offline life. That’s the beauty of a SOFT business. It values both. And I want both for you. An impactful and profitable business, and freedom for all the other things that fill your cup.
I’m not here to sell you a program full of empty promises. I’m here to help you uncover and own your story, to give you permission to find freedom in every day, and to help you build a balanced, smart strategy for the business you’ve always dreamed of.
This is the beauty of a SOFT business.
A few things just for you…
A few free resources to help you start building a SOFT business of your own.
The Anchor Content Framework:
If content feels like a never-ending treadmill, you’re missing this. The Anchor Content Framework is a repeatable system designed to take the guesswork out of posting. Learn how to create 10 foundational, reusable posts that attract the right people—so you can spend less time overthinking and more time on the work that actually moves your business forward.
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“Molly speaks wisdom and truth in the gentlest of ways, breathing life into small business women.”
— Jen A.
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