
You can have a thriving business online, and a beautiful life offline.
You’re driven. You have big goals and a deep desire to make a difference.
But you also want space for what matters most—
your creativity, your people, and your life offline.
You’ve done hustle. You’ve felt burnout. And you’re not here to do that again.
SOFT is the new standard.
I help women build businesses rooted in what makes them brilliant—by helping them uncover their story, reflect their strengths, and turn their voice into strategy that actually works.
It’s how women who’ve outgrown hustle are building their business—
with intention, profitability, and the freedom to stay connected to what matters most.
Here are a few places to start:
What makes a SOFT business different?
It’s story first, not salesy.
It’s strategic. But not stressful.
It values both ambition and rest.
It’s built to support your offline life. Not consume it.
If you’ve been looking for coaching and community that feels like calm in a noisy online world,
you’re in the right place.
-Jen A.
“Molly speaks wisdom and truth in the gentlest of ways, breathing life into small business women.”
I teach strategy with a SOFT approach.
Here are a few of my most-loved courses:
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The storytelling method for creative entrepreneurs who want to connect with their people, sell with story—and stay true to their voice. You don’t need a dramatic story to be a powerful storyteller.
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This is the day you stop ignoring your email list. A step-by-step course from setup to strategy for Flodesk that will help you master your email marketing.
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One of my favorite tools to help you slow down, zoom out, and move into the next quarter with clarity and purpose. It’s the plan you’ll actually keep.
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Your brand’s unmistakable message, crafted into content that sells. Signal to your ideal person, ‘You’re exactly where you belong.’ It’s the simplest, smartest way to make IG work for you.
a few places you may have seen me…
A few free things just for you…
Prep School
Prep School is for women who are done with hustle culture and ready to build beautiful, sustainable businesses. Free resources, good conversation, and soft-but-smart strategy, all in one cozy corner of the internet.
The Weekender
Your Sunday edit of cozy stories, thoughtful links, and creative inspiration for a SOFT life and business.
The Anchor Content Framework is a repeatable 10-post system that helps you stand out, attract the right people, and create content that keeps working, even when you’re offline. With fill-in-the-blank post ideas, this strategy turns casual scrollers into loyal followers by clearly signaling who you are and what you’re about.
The Anchor Content Framework
A soft and strategic monthly planning system for your Instagram content. This workshop and 20-page workbook help you reflect, realign, and plan with purpose—so you can show up with clarity, consistency, and heart. Access the workshop inside Prep School!
The Monthly Planning Workshop
INSTAGRAM IS KINDA MY JAM