join the club
You’re tired of feeling invisible online.
It’s frustrating and exhausting. You’re putting in the hours. You do all the right things. But you don’t stop the scroll, and you know you don’t stand out. The thing that’s missing is you: your story, your unmistakable message, and more of you showing your face. YOU are your best business strategy. And inside Soft Business Club, you’ll learn how to find your story, articulate what makes you stand out, and show up in a way that feels like you.
be yourself
your story
Everything starts here. You’ll find the stories that set you apart and learn to tell them in a way that builds trust.
stand out
your message
Build a message that’s simple, clear, and easy to repeat, so people know what you do and why you’re different.
be seen
your visibility
Notice the thoughts and stories that make you hide from being seen, and learn to change them. Show up online in a way that feels like you.
have a plan
your strategy
Know what to post, why it works, and how to adjust when Instagram changes the rules. You won’t be guessing at what works; you’ll have a plan based on strategies that work for you.
Frequently Asked Questions
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The beauty of SBC is that it is a community of all types of businesses—when you ask for feedback, you’re often getting feedback from people who are your ideal clients or customers.
You won’t experience that in a membership filled with people who do what you do.
We have artists, therapists, health coaches, female farmers, operations specialists, salon owners, and product-based businesses. The bottom line is that every business has a story worth telling. And you’ll learn how to do that here.
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You’re ready if you’re tired of playing small. You want to move the needle in your business, show up more, and put your face in front of your audience. You know you need support and you want help figuring out what that looks like for you.
You don’t need a big following or a polished brand to start. You need the willingness to be seen, and the club gives you encouragement and accountability for it, especially on Instagram.
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Soft Business Club has momentum built in. We meet every Monday morning to get focused and work on the week’s content together. We have regular touchpoints, breakout groups, and an active community where you can ask for help and get accountability. We check in often and do the work together.
The club is built around implementation, so you’re never left to do it all on your own.
Members have become accountability partners, met together regularly outside of Club calls, met up in real life, and hired each other for their specific services.
The connection in our community is key to a membership you’ll actually use, love, and rely on.
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Inside Soft Business Club, you’ll get access to every single workshop in my content library, including The Soft Business Retreat. For what you pay each month, it’s an incredible steal: access to all that content, plus live calls and community.
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All calls are recorded. When you join, you’ll also get access to the members-only private podcast. I also publish all calls as podcasts, since many members prefer this way to stay caught up on calls they miss.
So you can choose to watch video replays or listen to podcast replays.
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Soft Business Club is my community. I run it myself and spend a lot of time inside. The Practicum is a smaller, more intimate group with closer access to me and more direct feedback. We go much deeper on storytelling, messaging, and visibility. It is application-only and runs in 4-month-long cohorts.
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You have two options: join the membership and let me teach you why people want to see your face and connect with the human behind your business. Or, if you’re dead set on not showing your face, this membership probably isn’t for you.
What’s inside?
just the right amount of structure to keep your momentum.
I don’t believe in dropping you into a library of content you never actually watch. That’s lonely. And that’s not going to change anything in your business. Soft Business Club is built on structure, support, and doing it together.
Kick off your membership with Member Week, to find your way around and immediately get plugged in.
Every Monday morning, show up for Monday Meeting to knock out your content and get organized for the week.
Regular Office Hours give you access to answers, help, and the momentum that comes from being together.
Live workshops, not pre-loaded content. When there’s a topic we need to cover, I teach it live, and we implement it in real time.
Visibility challenges as a community to make sure you’re putting your work into practice.
A deep content library that serves as icing on the cake. It’s resources, templates, and trainings that are there when you need them.
A private members-only podcast to make it easy to catch a missed class or call wherever you are.
Expert guests who give you opportunities to expand your business knowledge, creativity, and thinking.
community, for real.
we actually mean it when we talk about community.
How close is our community? Close enough that I felt comfortable inviting members for dinner on my farm in Maryland this fall. When you join Soft Business Club, it’s not just about what you’ll learn; it’s about the rich friendships you’ll build with other women in the club. It’s an instant community of business besties who support you, cheer for you, and show up in your comment section.
Save
~$200
count me in!
$97/Month or $997/year
Member Week Kick-Off: get plugged in as soon as you join
Monday Meetings: a quick 30-minute working session to plan your content for the week
Office Hours calls: bring questions and come ready to learn from each other
Live Workshops: you'll learn and implement in real time
Visibility Challenges: regular challenges with specific prompts for content, journaling, and stories. You'll put your learning into practice
Private Member Podcast: you'll also have access to call replays via podcast for catching up on the go
Special Guest Expert workshops: learn from industry experts on topics relevant to you and your business
Real Community: you'll get instant friends, followers, and business besties in your comment section. This is a chatty, encouraging community that really shows up for each other.
